We provide full flexibility in how we can fit into a client's objectives. As such, we’ve defined three ways Boxpilot programs can be designed.
Sequenced programs are full-cycle closed-loop, self-contained, systematic, pre-planned, multi-touch programs that fully engage prospects step-by-step. These are comprehensive "top to bottom" programs that help you reach your goal, whether it is event audience recruitment, net new leads, ongoing lead nurture, renewal programs, and so forth.
Sequenced programs are executed out of our automation platform and data is fed into your CRM and marketing automation at various points as determined. You can add and remove names from your CRM or MA easily and can view all progress and activities on the fly.
Triggered programs are initiated based on an action taken by your prospects. Example triggers include: web form submissions, content downloads, click-throughs, website visits, etc. When any of these events happen, a Boxpilot program kicks in: a call, email, text, etc. sent immediately or over time (30, 60, 90 day post etc). These are piecemeal programs, one-at-a-time, behaviorally initiated, communication flow programs.
Boxpilot can be sent triggers out of your marketing automation platform, or triggers can be initiated from ours.
Discrete programs represent a single element of your full workflow–a touch to specific targets. For example, you might want to deliver a single Guided Voicemail™ etc. to a segment of your list to boost response rates to an email you are already sending. It can serve as an addition of high touch contact for high value prospects, or as an add-on to a focused demographic.
These are focused reach-outs, a single part of a grand workflow, isolated one-off programs. Other examples might include touches to promote white papers, announcements, trade shows, testimonials, save-the-dates for event marketing and so forth.