The Content Marketing Institute's B2B Benchmarks Report also shows that 88% of marketers use webinars/webcasts.
The Content Marketing Institute's B2B Benchmarks Report shows that 71% of marketers believe webinars/webcasts are effective. In addition, 63% of marketers believe that in-person events are effective.
According to IDG Enterprise's B2B Lead Generation Marketing Trends report, under the category of most effective B2B lead generation tactics, conferences and tradeshows rank #2, and virtual events/webinars rank #6 (slides).
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